Start where you are

The one-hour list.

Nobody needs a rebrand. Most businesses need one phone number in five places. Here's the hour that fixes it.

1. 1

   Google your own business name.

   Write down every place you show up — your sign, your cards, Facebook, the Google box, the website if there is one, the invoice, the email address you send from.

2. 2

   Pick one spelling of your name and one phone number.

   One. Not "close enough."

3. 3

   Fix them everywhere on that list.

   Facebook, Google, the card, the sign. Same name, same number, same one sentence about what you do.

4. 4

   Claim your Google Business Profile.

   It's free, and it's the box that comes up when someone searches you. Add five real photos — your own, not stock.

5. 5

   Write your one-sentence promise.

   What you do, for whom, where. If you can't say it in one breath, keep cutting. Put it at the top of everything.

That's the list. Do it, and every place your name shows up will finally say the same thing — which is most of what "branding" means for a business your size.